The Valentine’s Lucky Bag from JapanHaul is a seasonal snack bundle inspired by Japanese Valentine’s Day flavors and gift culture. It focuses on matcha and strawberry snacks that are commonly released during this time in Japan. Each bag includes chocolates, snacks, a drink item, and a themed tote designed to match the Valentine season, selected to provide a balance of flavors and textures rather than a random assortment.
KitKat Matcha Flavor
The KitKat Matcha Flavor is a Japanese chocolate bar made with crisp wafer layers and matcha-flavored white chocolate. The matcha adds a mild bitterness that balances the coating's sweetness, creating a smooth finish. This flavor is commonly sold in Japan as part of its specialty KitKat lineup and is well known among fans of Japanese snacks. It represents a familiar and widely enjoyed matcha chocolate option.
The wafer layers give the bar a light and crunchy texture that contrasts with the creamy chocolate coating. Many people enjoy this flavor with tea or as a small dessert. Matcha KitKat flavors are released regularly in Japan and remain popular. This version represents a standard matcha-style offering rather than a limited novelty flavor.

Matcha Flavor Pocky
The Matcha Flavor Pocky is a biscuit stick coated in matcha-flavored chocolate, known for its thin shape and crisp texture. The matcha coating provides green tea flavor without being overpowering, making it easy to enjoy. Pocky is widely recognized in Japan as a classic snack brand. Matcha varieties are commonly available in seasonal and regular assortments. This item represents a typical matcha biscuit-style snack.
Pocky sticks are easy to eat and share, offering a different texture from chocolate bars and cakes. Biscuit snacks like this are a standard part of Japanese snack assortments and are commonly included in seasonal snack sets. It adds crunch and variety to the overall mix. The slim shape makes it convenient to enjoy without creating crumbs or mess. This format is well-suited for casual snacking at home or on the go.
Amaou Strawberry Flavor Snack (White Chocolate Fruit)
The Amaou Strawberry Flavor Snack features strawberries coated in white chocolate. Amaou strawberries are known in Japan for their sweetness and rich strawberry flavor. The white chocolate coating adds creaminess without masking the fruit's flavor. This item uses fundamental strawberry components and is considered a dessert-style snack.
Strawberry and white chocolate combinations are especially popular during Valentine’s season in Japan. Amaou strawberry products are commonly used in seasonal sweets and gift assortments. This snack provides a softer flavor contrast to the matcha items in the bag. It represents one of the two strawberry snacks included in the lucky bag. The texture is firm with a smooth outer coating.
Amaou Strawberry Flavor Snack (Morinaga Strawberry Cake)
The Morinaga Amaou Strawberry Cake is a soft cake filled with Amaou strawberry cream. Amaou strawberries are considered a premium strawberry variety in Japan and are often used in seasonal desserts. The cake has a light texture and gentle sweetness, which suit Valentine-themed products. Morinaga, a major Japanese confectionery company, makes it. This snack is commonly released during winter and Valentine’s season.
Cake-style snacks provide variety alongside chocolate and biscuit items. The strawberry cream filling adds moisture and clear fruit flavor. Amaou strawberry desserts are widely used in seasonal and gift-style products. This item serves as the second strawberry snack in the lucky bag. It adds a bakery-style option to the assortment.

KitKat Strawberry Flavor (Amaou Strawberry)
The KitKat Strawberry Flavor in this set uses Amaou strawberry flavoring. It features crisp wafer layers coated in strawberry-flavored white chocolate. Strawberry KitKat flavors are popular seasonal releases in Japan, especially around Valentine’s Day. Amaou strawberry is commonly used in Valentine-themed sweets because of its sweetness. This version offers a sweeter profile than matcha varieties. It is part of Japan’s specialty KitKat range.
The wafer texture remains light and crisp, providing a clear contrast to the chocolate coating. The strawberry coating adds fruit flavor without being too strong or overly sweet. Strawberry KitKat flavors may vary slightly by season and release. This version is designed to match Valentine-themed assortments. It pairs well with the other snacks in the bag.

Starbucks Matcha Latte Powder
The Starbucks Matcha Latte Powder is part of the Starbucks Premium Mix line sold in Japan. It is produced through a partnership between Starbucks and Nestlé Japan. The powder is designed to recreate the matcha latte served in Japanese Starbucks stores. It combines matcha green tea powder with milk ingredients and a sweetener. When mixed with hot water or milk, it creates a creamy drink.
This product is intended for easy home preparation and can be made with hot water or milk. Starbucks drink powders are commonly sold in Japan and are popular for their convenience and consistency. It offers a different experience from solid snacks like chocolate and cake. The flavor profile is smooth and mild, making it easy to enjoy alongside sweet snacks.
Exclusive Valentine’s-Style Bag
The exclusive Valentine-style bag is a canvas tote explicitly designed for this seasonal set. It features Valentine-themed artwork with characters, hearts, and snack imagery that reflects Japanese seasonal design preferences. The overall look aligns with the Japanese Valentine’s Day presentation, which often emphasizes cute, giftable visuals. The bag is sized to hold all included items comfortably without feeling bulky or oversized.
This bag is included with the set and serves as both packaging and a reusable tote. Seasonal designs like this are standard in Japanese gift bundles and help distinguish limited releases from standard products. The artwork clearly identifies the set as Valentine-themed, making it suitable for gifting. Beyond the snacks themselves, the bag adds practical value and can be reused for everyday carrying or simple storage.
Item Variation Notice
The Valentine’s Lucky Bag is a curated assortment, and item designs or specific packaging may vary. Customers may not receive items that look exactly like the images shown or the descriptions listed. However, the overall theme, flavor balance, and item count remain consistent across all sets. Each bag includes matcha items, strawberry items, a drink, and a themed bag. The overall experience of the lucky bag stays the same.